Sma$her

👤 sma$her — Dutch-Mexican Phonk Innovator

sma$her stands among the fastest-rising names in the modern phonk scene, navigating the intersection of Brazilian phonk, Internet-driven edits, and European electronic production. The Dutch-based, Mexico-linked producer has amassed **over 12 million monthly Spotify listeners**, signaling his growing global footprint.

His breakout works, such as the viral hit “AUTOMOTIVO EMPURRA”, capture the core of phonk’s viral essence — heavy 808 basslines, rapid tempos, metallic cowbells, and samples reworked for short-form video culture. His Instagram profile (@prod.smasher) highlights over 100 million streams for tracks like “ACELERADA” and more than 40,000 creator-videos on TikTok, reflecting his deep tie to the creator economy.

sma$her’s style redefines what phonk means in 2025: part drift phonk energy, part funk carioca flavor, and entirely digital-native. His productions are loop-ready, remix-friendly, and designed to travel through algorithms, playlists and global edits. He epitomizes the phonk movement’s shift from underground Memphis rap lineage into a worldwide digital sound.

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